How TLDR Ditched Legacy Performance Tools for Windmill to Build a Continuous Feedback Culture

Clare Dumont runs people ops at TLDR, a fast-growing tech media company. After six years in people and ops roles, she had cycled through plenty of performance management tools and watched each one suffer the same fate: feedback sat in a platform no one opened, review cycles felt disconnected from the work itself, and nuance got lost before it ever reached a manager.

With Windmill living directly inside Slack, where the TLDR team already works, feedback now happens in the flow of the day. The AI picks up on specific, meaningful signals from real work—a difference sharp enough that TLDR’s CEO noticed and called it out.

"I've been in people roles for six years and used a bunch of performance management tools. Literally nothing has compared to this. It's so easy because we already use Slack, and it does such a good job of picking up on very specific feedback. Even our CEO said that."

Clare Dumont

Head of Talent & Strategic Operations

Clare and her team are already expanding beyond reviews, using Windmill to build a custom 30/60/90 quality-of-hire framework to assess new teammates from day one. Everything lives where the team already is, so feedback doesn’t get lost, reviews don’t feel like a tax, and TLDR can build people infrastructure that scales with them.